5 Design Principles to Master for Better Display Ads

Today, more than ever before, consumers ignore display ads. With the rise of ad blockers and ad-blocker blockers, as well as the increasing bombardment of ads in our daily lives, we have become desensitized to them. However, if you run a display campaign and want to see results, then you have to work extra hard to make sure people click when they do see them. There’s little room for error—and there are no second chances.

If you’re planning a display campaign and want to get click-throughs, you need to take into account the nature of Display Advertising. Display ads are visual, only around 1020% visible (that’s right, no one sees all of the ad), and are often ignored by readers. But there are ways to create high-performing display ads with some simple design principles.

1. Contrast.

Contrast is important to design principles and making effective display ads.

The way an ad looks is just as important as the message it’s sending. You want your ads to be eye-catching, but you also need them to be easy on the eyes. Contrast can help with both of these things by making sure the elements of your ad are easily distinguishable from one another, so that readers don’t get confused or distracted by something other than your message.

Contrast can help with readability by helping readers focus on what’s important: for example, if you have a large image and text on top of it, you might consider making sure that the text is dark enough that it stands out against the image without being too bright or distracting attention away from the picture itself.

Contrast also helps guide attention through an ad by guiding readers’ eyes to where they should go next (especially when there are multiple items in an ad). For example, if there’s a headline followed by several lines of copy beneath it, make sure those lines contrast well enough that they’re distinguishable from each other so that readers know where one stops and another begins without having to squint too much or strain their eyes over how

2. Repetition

If you’re wondering how to apply repetition in your designs, then you’ve come to the right place!

The repetition principle of design means that the same or similar elements can be repeated throughout a design. This can happen in a number of ways, including the use of the same or similar colors, shapes, lines, fonts and other elements. While some principles are meant to be noticed (like rhythm), this one is not always meant to stand out.

Repetition is often used as a tool for creating unity between different parts of a design—it helps them feel connected and cohesive. In fact, without it, we’d probably have no idea what we were looking at!

3. Alignment

Alignment is one of the most important design principles, and it’s what gives your designs a sharp, ordered appearance. It helps ensure that the various elements of the design have a pleasing connection with each other.

The most common way to achieve alignment is by aligning elements vertically and horizontally. Another way is to align elements along an axis from left to right or top to bottom. This makes them look more orderly and organized, which can help make your designs look more professional and appealing as well.

When designing something like a website or app, people want everything on it to be neat and organized so they can easily find what they’re looking for without having to scroll around too much. By using alignment properly in your design, you can make sure that everything looks sharp and well-organized so it’s easy for users to navigate through quickly without getting frustrated!

4. Proximity
 

The principle of proximity states that items close together is likely to be perceived as part of the same group — sharing similar functionality or traits.

This principle applies to both physical and digital spaces. In a physical space, it’s common to see things displayed on a shelf in a row, rather than scattered around the shelf in no particular order. This is because we tend to perceive items closer together as part of the same group and are more likely to share similar traits than items farther apart.

In digital spaces, this principle is also important for organizing content and grouping items into logical units (e.g., collections). For example, if you have a collection of videos on YouTube and you want to create another collection from within it, you can use labels to create new collections based on your existing video collection.

5. Hierarchy

Hierarchy is a visual design principle that helps to organize and prioritize information on a page. It allows users to quickly understand the relative importance of each page’s contents by manipulating the size, color, and placement of elements on the page.

Users notice larger elements more easily than smaller ones, so designers can use larger images or text to show what’s most important.

Bright colors typically attract more attention than muted ones, so designers can use bright colors for elements that are crucial for users to see first (such as links).

Awesome display ads are carefully designed; when you’re creating them, think about these principles and how they apply to your ad. Start with the end in mind, by first deciding on the conversion goal for your campaign. Then, use solid contrast to grab a user’s attention, repetition to give the ad a memorable quality, alignment for a clean and simple layout, proximity to add cohesiveness, and hierarchy for a clear information flow.