8 Social Media Tools Every Content Creator Needs

Social media can be a powerful tool for marketing your business, but it can be hard to know where to start. You need to keep up with the latest trends and best practices for each social platform, and you need to do so on a platform-by-platform basis.

In this article we’ll look at some of the best ways to use social media for marketing purposes in 2023. We’ll look at what platforms are the most popular, how you can use them for marketing purposes and we’ll explore some of the things marketers and companies should avoid.

With its instant reach and detailed reporting features, Social Media has become a vital part of modern life. It’s no longer just a place where people share pictures of their lunch or rant about politics – it’s an essential tool for businesses looking to reach new customers and grow their business.


Canva is a powerful graphic design tool that can be used in education to create projects that not only look great but also help teach students the basics of digital design. This is a free tool that allows students and teachers to work with photo editing, design layout, and more, all within an easy-to-use platform. Canva is a graphic design tool that works to simplify the process of digital design. As such, an account can easily be created and everything works either via a web browser or on iOS or Android apps.

Canva is a web-based design platform that allows students to create projects using images and text. The user interface is simple and intuitive, making it easy for both young and older students to use. From brainstorming as a group working collaboratively to individual project creation, it has lots of potential uses in the classroom.


A single tool can manage multiple social media profiles from one place. This tool allows you to schedule posts, track keywords and mentions, and measure performance on each platform with ease. It also offers other features such as a CRM and analytics dashboard.

Hootsuite is a social media management system that allows users to manage their social interactions with one tool. It supports Twitter, Facebook, Google+, Foursquare and more.

3. Gravtag

Gravtag is an app that allows you to search relevant hashtags. While it might not be the most reliable research tool, it has worked quite well for me. All you need to do is enter terms related to the photo you want to create a hashtag for. Once this is done, Gravtag will list all relevant hashtags.

When using hashtags, it is important to include hashtags related to the following,

  • Your location
  • The audience you want to target
  • Your niche
  • The post
  • Your brand
4.Answer the public

Answer The Public (ATP) is a keyword tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud. Categories include the 5 Ws (Who, What, When, Where and Why), plus How, Can, Are, Which and Will.

For example, let’s say you’re a SaaS company looking to help B2B customers grow through a sales tool. It makes sense to start your keyword research around the term “B2B sales.” This will give you a sense for which questions B2B salespeople have, and the challenges they face when closing more deals.


CapCut is a free video editing app that offers several useful editing features that lets you edit videos on your smartphone and share them on social media platforms like Instagram, TikTok, and others.

However, there are plenty of other video editing mobile apps, so why is this particularly more popular?

CapCut is not the only video editor out there, but it is easy to use and includes a big music library with exclusive copyrighted songs that you can use for your videos. It does not display any advertisements, which many users will consider a good thing.


Copy.ai is a user-friendly way to create professional, high-quality content for your business. Copy.ai allows freelance writers, marketers, business owners, and copywriters to create quality content. This includes blog intros, landing page copy, LinkedIn ads, and product descriptions. Simply head over to Copy.ai, and you’ll find all the templates laid out on the left. Install the extension to streamline content creation even more, and you won’t have to revisit the website when you want to create new content.

7. Grammarly

Grammarly is a writing assistant that job seekers, writers, and other professionals can use to proofread and edit their documents. It checks for spelling, grammar, and punctuation errors; it also enhances vocabulary usage in order to strengthen the readability of your work.

Grammarly is an AI-based program that reviews every sentence and searches for appropriate replacements for errors when any are found. It’s a cloud-based program, so you can access it online or through the Grammarly app.

Grammarly’s grammar checking service provides you with a score based on the number of issues and errors it finds in your document. It then walks you through a series of possible problems, one at a time, offering both a short and long explanation for each issue.


Animoto is a free, online video-creation tool that allows you to create and share videos. You can access it from your computer or other devices, such as smartphones and tablets.

Making videos is a great way for teachers and students to create engaging content, particularly when the process doesn’t require much technological skill. The process is also quick enough that it’s feasible for teachers to incorporate videos as a communication tool in their classrooms.

Millions of people use Animoto, a well-established video creation tool that offers an intuitive interface, making it accessible even to beginners. While developed for commercial use, the program has become popular with schools for use in remote learning because it allows teachers to create videos that are valuable tools for teaching.

Don’t feel overwhelmed, though. The tools above are there to help you navigate the social media arena and focus on what’s working best—and they’re all free (which means one less excuse not to use them). Whether you want to use the tools above to market or expose your content or you simply want to keep up with industry trends, they can make a big difference in your social media efforts.